2   Artículos

 
en línea
Rahmawati Azizah Mt,Ria Octavia     Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac... ver más
Revista: Jurnal Economia    Formato: Electrónico

 
en línea
Rahmawati Azizah MT  10.21831/economia.v15i1.24068     Pág. 135 - 158
AbstractThis research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating vari... ver más
Revista: Jurnal Economia    Formato: Electrónico

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