3 Art�culos

LOOKING FOR THE BEST SLOGAN: AN ANALYSIS OF THE SLOGANS OF THE 2016 ROMANIAN PARLIAMENTARY CAMPAIGN

Acceso

en l�nea

Br�ndusa-Mariana Amalancei,Cristina C�rtita-Buzoianu,Corina Daba-Buzoianu

The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim t... ver m�s

Revista: Studies and Scientific Researches: Economics Edition Formato: Electr�nico

Tabla de contenido: Vol: 0 Num: 26 Par: 0 A�o: 2017

CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN ROMANIA (2014): THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING

Acceso

en l�nea

Monica Patrut

The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product?s visibility and appeals to its supporters for content creation... ver m�s

Revista: Studies and Scientific Researches: Economics Edition Formato: Electr�nico

Tabla de contenido: Vol: 0 Num: 21 Par: 0 A�o: 2015

Politics and Leadership on Facebook During the 2012 Romanian Parliamentary Elections and the 2014 Euro-parliamentary Elections

Acceso

en l�nea

Floren?a TOADER P�g. 399 - 419

This paper examines the communicational strategies used by Romanian politicians on Facebook in order to promote leadership values during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign. In an era in which mass-media are commerci... ver m�s

Revista: Management Dynamics in the Knowledge Economy Formato: Electr�nico

Tabla de contenido: Vol: 2 Num: 2 Par: 0 A�o: 2014

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