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Ewa Ziemba, Monika Eisenbardt, Roisin Mullins, Dariusz Grabara
Pág. 72 - 100
Prosumers? knowledge is increasingly becoming an integral and important element in business strategy regardless of the country. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incenti...
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Ewa Ziemba, Monika Eisenbardt
Pág. 146 - 166
Prosumers? knowledge is increasingly becoming an integral and important element in business strategy. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incentives linked to the knowledg...
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Ewa Ziemba, Roisin Mullins
Pág. 165 - 179
The purpose of this study is to explore how the customer knowledge management systems support business follow-up of customer reviews and discussion using social media, and propose a customer stratification framework. The survey methodology was used to co...
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Ewa Ziemba, Monika Eisenbardt
Pág. 114 - 127
Enterprises of the twenty-first century are facing the challenge of new business models adoptions. One of them is prosumption referring to situations in which consumers collaborate with enterprises to produce things of value. The goal of this research wa...
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