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See Kwong Goh,Nan Jiang,Muhamad Faiz Abdul Hak,Pei Leng Tee
Pág. 993 - 1004
The purpose of this research is to examine impact of consumer inertia and product attribute on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between product attribute and repeat pu...
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See Kwong Goh,Nan Jiang,Pei Leng Tee
Pág. 436 - 441
The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in th...
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See Kwong Goh,Inn-Shen Tan,Cheow Sern Vincent Yeo
Pág. 283 - 288
The purpose of this study is to investigate the factors that will influence young adults in the urban areas to share online video advertisement. In this study, the authors have shortlisted four important variables, namely extrinsic motivation, informatio...
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