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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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Nihayatu Aslamatis Solekah,Gancar Premananto,Sri Hartini
Pág. 233 - 252
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase ...
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Rebeka-Anna Pop, Zsuzsa Saplacan and Mónika-Anetta Alt
In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers? needs. Social media contributed to this...
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Thi Thu Huong Nguyen,Zhi Yang,Thi Thuy Nga Nguyen,Cao Thi Thanh
Pág. 138 - 147
Green products are increasingly prevalent in developing countries, however consumers are sometimes perceive their green purchasing decision as risky. The major problem seems to be linked to the greenwashing cases. Despite the fact that, up to now there s...
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Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
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Yakup DURMAZ, Aydin OZDEMIR
Pág. 2994 - 3000
Developed by the consumers realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers concerns about the ...
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Yan Liu, Cinzia Cirillo
Pág. 868 - 886
Much is happening in the automotive industry and new models are in the market or are expected to be available soon. At the same time, environmental awareness, new regulations for increased fuel efficiency, and the need to diminish greenhouse gas emission...
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