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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Candida Duarte Manuel, Carla Rebelo Magalhães, Claudia Maria Huber, Luká? Smerek, Artur Fernandes Costa and José Ribeiro Alves
Translation, adaptation, and validation of instruments for cross-cultural investigation requires a rigorous methodological procedure that should be carefully planned to deliver instruments with adequate reliability and validity. This process was applied ...
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Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
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Liu Yang, Gang Wang and Hongjun Wang
Aligned with global Sustainable Development Goals (SDGs) and multidisciplinary approaches integrating AI with sustainability, this research introduces an innovative AI framework for analyzing Modern French Poetry. It applies feature extraction techniques...
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Wai Kit Wong, Jing Qin, Daniel Bressington, Wing Fai Yeung, Ning Liu, Bryan Ying Wai Ho, Surui Liang and Yan Li
Background: Constipation is a functional gastrointestinal disorder that presents with signs and symptoms, which are typically assessed subjectively. Various measurement scales, such as the Constipation Assessment Scale (CAS), are commonly used to evaluat...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Zhi-Lin Chen and Kang-Ming Chang
This study investigated the influence of saccadic eye movements and emotions on real and animated faces to enhance a detailed perception of facial information. Considering the cross-cultural differences in facial features, animated faces also influence v...
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Bridget Thodesen, Erlend Andenæs, Rolf André Bohne and Tore Kvande
The timely implementation of climate adaptation measures for the urban environment is essential to the creation of robust cities. Within Norway, these adaptation measures are undertaken at the municipal level. Unfortunately, the implementation of adaptat...
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Alla Vinokhodova, Vadim Gushin, Polina Kuznetsova and Anna Yusupova
Detection of the extent of common values in a cohesive space crew has become an important trend in modern space psychology. It is known from the works of Ch. Osgood that the semantic differential scale is a reliable way to obtain objective information on...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
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Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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