|
|
|
|
|
Ricardo García Ródenas, José Carlos García García, María Luz López García
Pág. 1250 - 1255
At the present moment, commercial actions management for railway companies is based on the so-called railway passenger transport customer relationship management systems (RPTCRMS). CRMs can be analyzed under 4 dimensions: i) Key customer focus, ii) Knowl...
ver más
|
|
|
|
|