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Lily Purwianti
Pág. 281 - 287
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Gianluca Bonifazi, Enrico Corradini, Domenico Ursino and Luca Virgili
Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefor...
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Sangjae Lee
Online streaming contents are creating greater service uncertainty, as consumers need to experience such contents before making a decision to continue to purchase them. Few studies have investigated the interaction between eWOM (online word-of-mouth) and...
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José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
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Xudong Liu, Xianjiao Wu and Qiang Ye
Understanding the antecedents and consequences of electronic word-of-mouth (eWOM) is of significant theoretical value and great interest to both consumers and firms. To reconcile the disagreement in the relationship between eWOM and product sales, we inv...
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Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
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Aditya Indra Wicaksono, Asmai Ishak
Pág. 12 - 23
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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Phuong Viet Le-Hoang
Pág. 1760 - 1777
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Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi and Hyun-Woo Joung
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immen...
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