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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Achini Adikari, Su Nguyen, Rashmika Nawaratne, Daswin De Silva and Damminda Alahakoon
The proliferation of online hotel review platforms has prompted decision-makers in the hospitality sector to acknowledge the significance of extracting valuable information from this vast source. While contemporary research has primarily focused on extra...
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Andrei Paraschiv, Teodora Andreea Ion and Mihai Dascalu
The advent of online platforms and services has revolutionized communication, enabling users to share opinions and ideas seamlessly. However, this convenience has also brought about a surge in offensive and harmful language across various communication m...
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Yimin Lum and Chen-Wei Chang
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live?s features of socia...
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Elizabeth Ayangunna, Gulzar Shah, Kingsley Kalu, Padmini Shankar and Bushra Shah
The use of the internet and supported apps is at historically unprecedented levels for the exchange of health information. The increasing use of the internet and social media platforms can affect patients? health behavior. This study aims to assess the v...
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Shifeng Chen, Jialin Wang and Ketai He
The popularization of the internet and the widespread use of smartphones have led to a rapid growth in the number of social media users. While information technology has brought convenience to people, it has also given rise to cyberbullying, which has a ...
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David Hanny and Bernd Resch
With the vast amount of social media posts available online, topic modeling and sentiment analysis have become central methods to better understand and analyze online behavior and opinion. However, semantic and sentiment analysis have rarely been combine...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Richard G. Mayopu, Yi-Yun Wang and Long-Sheng Chen
Recent studies have indicated that fake news is always produced to manipulate readers and that it spreads very fast and brings great damage to human society through social media. From the available literature, most studies focused on fake news detection ...
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Ahmed Abdel Magid, Khaled Hussainey, Javier De Andrés and Pedro Lorca
Despite the spread and progress in the literature related to the disclosure of corporate social responsibility (CSR) performance around the world as one of the most essential tools for achieving sustainable development in society, its value relevance is ...
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