7   Artículos

 
en línea
Tran Hung Nguyen, Xuan Cu Le and Thi Hai Ly Vu    
Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retaili... ver más

 
en línea
Jungmin Yoo    
Augmented reality (AR) enables consumers to browse and try products virtually by providing additional information and functionality to mobile shopping. Retailers continue to develop AR technology to engage consumers and enhance their digital shopping exp... ver más
Revista: Informatics    Formato: Electrónico

 
en línea
Carolyn Chin,Paula Swatman,Paula Swatman    
Online shopping has thus far tended to be a niche business ? highly successful in selling digital products such as shares, software and, increasingly, music and films, it has been less successful in persuading the purchasers of ?traditional? goods such a... ver más
Revista: Australasian Journal of Information Systems    Formato: Electrónico

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