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João Francisco Sarno Carvalho,Ulisses Barros de Abreu Maia,Carla Soares Godinho
It is proposed a discussion about the beverage sector represented by craft (or special) breweries. It was observed a trend to create new businesses from the craft breweries and their emphasis in the world scenario. To mark this discussion, the following ...
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Eline Poelmans,Samuel Raisanen,Jason E. Taylor
Over the last two decades a geographically staggered-legalization of marijuana has commenced in the United States. Early-legalizing states may subsequently enjoy a first-mover advantage which will help them stake a long-run foothold in what may evolve in...
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Torgeir Aleti,Paul Harrigan,Marc Cheong,Will Turner
In this paper we develop and test hypotheses around organisations? behaviour on social media and its effect on consumers? responses. We draw on the notion of the market maven to underpin the research and suggest that organisations on social media need to...
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