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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Alexandra VI?ELAR
Pág. 257 - 268
Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal bran...
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Kalle Petteri Nuortimo,Janne Härkönen
The challenge in today?s corporations is that even though the technology portfolio of a company plays a crucial role in delivering revenue?falling as a topic mainly under the area of technology management?technology may have a negative image due to obser...
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klaus Solberg Søilen
The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled ?Exploring new ways to ut...
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ARWANTO ARWANTO
Pág. 1 - 26
The Mayor of Bandung, Ridwan Kamil, has reformed his government. It is now the best performing city in Indonesia, and mainly through the use of technology such as social media. This paper focuses on the use of his social media account to increase transpa...
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Richard I. Purves, Martine Stead and Douglas Eadie
The consumption of alcohol by young people remains a major public health concern at both the national and international level. Levels of drinking among 15-yearolds in the United Kingdom (UK) remain significantly higher than the European average. This stu...
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Neboj?a Camprag
After the fall of state socialism in Central and Eastern Europe (CEE), the socialist legacy became a matter of contested discourses, coming from the new national governments. However, with the recently awakening nostalgia for socialism and growing intern...
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Agung Wijaya,Evan Kartika,Lia Kartika
Pág. 17 - 34
Hawai Waterpark Malang is waterpark which is located in Malang City, Hawai Waterpark Malanghas advantages offered as a first waterpark in Malang City that has Tsunami Rides. Hawai Waterpark Malang hope that visitingcan add closeness to family relationshi...
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Muhammad Khoiruman,Ambar Warniati
Pág. p.69 - 81
This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on vid...
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