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Daniella Macedo Venâncio,Rosalia Barbosa Lavarda,Gabriela Gonçalves Silveira Fiates
Pág. 28 - 42
The literature on strategy formation is democratic, since various shapes are recognized and accepted (Mintzberg, Ahlstrand & Lampel, 2009). Qualitative studies help to understand what motivates either strategy formation mode. Thus, this study aimed to an...
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