2 Art�culos

ENHANCING MARKETING STRATEGIES WITH AUGMENTED REALITY: AN EMPIRICAL STUDY ON CONSUMER CHOICE

Acceso

en l�nea

Bogdan-Mihai Prodea, Cristinel-Petrisor Constantin P�g. 55 - 67

With the rapid advancement of technology, Augmented Reality has emerged as a promising tool for transforming traditional marketing approaches and engaging consumers in immersive and interactive experiences.This article presents an empirical study aimed a... ver m�s

Revista: Journal of Smart Economic Growth Formato: Electr�nico

Tabla de contenido: Vol: 8 Num: 1 Par: 0 A�o: 2023

Identifying Tourists Interested in Eco-Certified Accommodation Units from Brasov, Romania

Acceso

en l�nea

Cristinel Petrisor CONSTANTIN,Ana ISPAS,Adina Nicoleta CANDREA P�g. 521 - 542

Ecolabels are key instruments for a sustainable tourism development and implementation of environmental certification of tourist accommodation facilities and services. The present paper aimes to analyze whether eco-certification is considered by tourists... ver m�s

Revista: Management Dynamics in the Knowledge Economy Formato: Electr�nico

Tabla de contenido: Vol: 1 Num: 3 Par: 0 A�o: 2013

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