4   Artículos

 
en línea
MARWA REFAAT MAHMOUD AHMED, KALSOM KAYAT     Pág. Page:1 - 21Abstract

 
en línea
Kalsom Kayat,Nur Farrah Ain Zainuddin,Razamin Ramli,Maznah Mat Kasim     Pág. 145 - 149
In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operator... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Kalsom Kayat,Nur Farrah Ain Zainuddin     Pág. 242 - 249
This study explores the success criteria for Malaysia Homestay Programme (MHP), which is a community-based rural tourism initiative promoted by the government. The goals of this initiative are to empower rural communities through their engagement in rura... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Maznah Mat Kasim,Kalsom Kayat,Razamin Ramli,Rohaini Ramli     Pág. 250 - 255
This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their se... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

« Anterior     Página: 1 de 1     Siguiente »