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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Anggia Agustini Saputri, Syahmardi Yacob, Tona Aurora Lubis
Pág. 237 - 245
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Daniel Laurentino de Jesus Xavier, João Gilberto Mendes dos Reis, André Henrique Ivale, Aparecido Carlos Duarte, Gabriel Santos Rodrigues, Jonatas Santos de Souza and Paula Ferreira da Cruz Correia
Agribusiness trade is a complex network of commercial relations among countries, and it is influenced by on-shore and off-shore logistics. Therefore, it is essential to comprehend these relationships to improve decision-making regarding production and lo...
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Guang Tian, Yang Yang, Xiaoran Xu, Yiming Chen, Bo Yang, Xu Wu and Xinhao Wang
Business parks account for 30% of China?s total carbon emissions. Exploring emissions reduction approaches for business parks is crucial to achieve a net-zero emissions target, as well as for achieving a representative example for all types of emissions ...
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Sangjae Lee
Online streaming contents are creating greater service uncertainty, as consumers need to experience such contents before making a decision to continue to purchase them. Few studies have investigated the interaction between eWOM (online word-of-mouth) and...
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Marwan Mahmoud and Sami Ben Slama
The Internet of Energy (IoE) is a topic that industry and academics find intriguing and promising, since it can aid in developing technology for smart cities. This study suggests an innovative energy system with peer-to-peer trading and more sophisticate...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Ni Luh Yuni Nilam, Puspita Dewi, Gede Widyadnyana Pasek
Pág. 74 - 79
The purpose of this study was to determine the impact of event marketing, housing concepts and location on home purchase decisions at Bhumi Inti Propertindo Singaraja. The examination procedure used in this research is validity and reliability test, clas...
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