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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Kinga Nagyné Pércsi, Apolka Ujj, Wifek Essoussi, Gyöngyi Györéné Kis and Paulina Jancsovszka
Food production and consumption have a major impact on the environment and human health. Therefore, it is important to achieve transformations towards greater sustainability in the food sector. As in other countries around the world, Hungarian organic fo...
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Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi and Antonio Emmanuele Uva
The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MS...
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Dimitrios K. Moutopoulos, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, George Katselis and John A. Theodorou
Greece exhibits the lowest seafood per capita consumption amongst European Mediterranean countries, and the investigation of consumer attitudes to new seafood products would bridge the gap among producers and consumers by promoting the vertical integrati...
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Ozan Altun,Cevdet Kizil,Gülay Selvi Hanisoglu,Nazar Demir
Pág. 67 - 86
The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 3...
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I.V. Volkov,D.V. Baldov
Pág. 35 - 43
The production of products of any category in conditions of natural competition is due to a competent choice of pricing policy. The launch of a new product on the market should be accompanied by a study of its competitiveness. Otherwise, an incorrect mar...
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Pamuji Hari Santoso
Pág. 209 - 220
The low sales of Kawasaki motorcycles in comparison with its competitors leads to further analysis of the factors that influence it. This study aims to determine the effect of price, brand image, and the credibility of the company to purchase intentions....
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Bidyut Jyoti Gogoi
Pág. 180 - 186
Retailing has undergone tremendous changes in the present business environment. One reason being the increase in business of the online retailers. Customers now have a choice and preference to choose the channel of their choice. The pro...
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Eugine Tafadzwa Maziriri,Tinashe Chuchu
Pág. 257 - 265
A review of literature can be an explanatory, critical, and useful synthesis of a specific topic. The aim of this paper is to provide an overview of existing knowledge on the concept of perceived risk as well as perceived social risk. It is widely ...
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Athanasios Galanis, George Botzoris, Anastasios Siapos, Nikolaos Eliou, Vassilios Profillidis
Pág. 241 - 249
The paper presents the results of a survey that examines the effects of the current economic crisis to the promotion of sustainable transportation in the city of Volos (a medium-sized Greek city, 130,000 inhabitants). The survey was based on a questionna...
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