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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Yirui Jiang, Hongwei Li, Binbin Feng, Zekang Wu, Shan Zhao and Zhaohui Wang
A series of urban law enforcement events involving city inspectors dispatched by the city management department can reflect some problems in smart city management, such as illegal advertising and unlicensed street operation. In this paper, we propose a m...
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Wei-Min Cheng and Sheng-Ming Wang
Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users? locations. Although there are many advertising delivery ideas in the market, time and location-based advertising deliver...
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Guojing Huang, Qingliang Chen and Congjian Deng
With the development of E-commerce, online advertising began to thrive and has gradually developed into a new mode of business, of which Click-Through Rates (CTR) prediction is the essential driving technology. Given a user, commodities and scenarios, th...
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Hans L. Cycon,Thomas C. Schmidt,Gabriel Hege,Matthias Wählisch,Mark Palkow
Pág. pp. 21 - 25
Mobile phones and related gadgets in networks are omnipresent at our students, advertising itself as the platform for mobile, pervasive learning. Currently, these devices rapidly open and enhance, being soon able to serve as a major platform for rich, op...
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