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Lubomir Cvrk,Frantisek Mazuch,Tomas Sykora
The article discusses the modeling of artificial intelligence to address the issue of predicting future demand in the service sector (hairdressing, massages, exercise, doctors, physiotherapists, etc.). Future demand is examined on a w...
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Václav Kupec, Michal Lukác, Peter ?tarchon and Gabriela Pajtinková Bartáková
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum?s marketing communication. Changes, internatio...
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Anastasiia Shapoval
Pág. 121 - 129
The subject matter of the article is the theoretical and practical aspects of growth, expansion, and functioning of the transnational corporations against the backdrop of the modern transnationalization of the economy. The aim of the work is to research ...
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Sitikantha Parida
In this paper, I study the impact of market competition on mutual fund marketing expenses. In a sample of US domestic equity mutual funds, I find that marketing expenses decrease with the competition. This effect is stronger for top-performing funds. The...
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Eric Matheus Rocha Lima, Vivian de Oliveira, Vladan Pavlovic, Carlos Norberto Fischer, Afonso Antonio Machado, Ivan Wallan Tertuliano
Pág. 1 - 12
Reserarch question: the paper investigates the influence of football clubs investments on their performancen the first division of the Brazilian league. Motivation: Considering football as the most important sport in Brazil, representing a cultural symbo...
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Moujan Shahriarpour,Akbar Alam Tabriz
Pág. 265 - 269
Supply chain is a network of organizations that in connection with those upstream to downstream are involved in the processes and activities and they produce value to the final customer in the goods and provided services. This subject on its own figured ...
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Nevenka Vojvodic-Miljkovic
Pág. 043 - 056
The intense competition among banks, in terms of narrowing the interest margins, has led to an increase in administrative and marketing expenses and has limited the profit margins of traditional banking products. At the same time, there has been a change...
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John Abernathy, Tom Kubick, Adi Masli
Management theory suggests that the presence of the Chief Marketing Officer in the Top Management Team reflects a corporate emphasis on marketing and customer relations. Finance theory suggests that this emphasis should translate into additional sharehol...
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Ye. V. Zhuravel
Pág. 195 - 198
General principles of estimation of economic efficiency of the marketings programs are formulated on the criteria of operating-room arrived to the investment indexes. The concept of short and long wave of creation of marketing cost of enterprise is enter...
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