|
|
|
|
|
Nataly Guiñez,Francisco Ganga-Contreras,Constanza Olguín-Gutiérrez,Paulina Ceballos-Garrido
Pág. 1 - 10
In a dynamic and competitive world, it is essential to have competent professionals with a much more comprehensive training according to the environment in which they operate. Precisely a teaching-learning methodology that fulfils this purpose is that of...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nataly Guiñez,Edinson Cornejo Saavedra,Constanza Olguín,Paulina Ceballos
Pág. 45 - 54
The objective of this study is to present Bío-Bío University?s Business Science Faculty students? perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results showed a positive perception on t...
ver más
|
|
|
|
|
|
|
|
|
|
|
Edinson Cornejo Saavedra,Benito Umaña Hermosilla,Nataly Guiñez Cabrera,Daniela Muñoz Silva,Caterin Mardones Lagos
Pág. 33 - 44
The ability to manage personal finances has become increasingly important when assessing savings and bank loans alternatives. However, different studies have shown that young people have not received a good financial education. This study determined both...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nataly Guiñez Cabrera,Edinson Cornejo Saavedra
Pág. 73 - 84
Strong competitiveness in the wine industry are a matter of permanent concern for wineries, which react producing more sophisticated and higher quality products. Nevertheless, they set aside a relevant aspect such as the market segmentation. This explora...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nataly Guiñez,Edinson Cornejo Saavedra,Constanza Olguín,Paulina Ceballos
Pág. 45 - 54
El objetivo de este estudio fue dar a conocer las percepciones de los alumnos acerca de la experiencia de estudiar con casos empresariales en la asignatura de Marketing, en dos carreras de la Facultad de Ciencias Empresariales (FACE) de la Universidad de...
ver más
|
|
|
|
|
|
|
|
|
|
|
Edinson Cornejo Saavedra,Benito Umaña Hermosilla, Nataly Guiñez Cabrera, Daniela Muñoz Silva, Caterin Mardones Lagos
Pág. 33 - 44
La capacidad de gestión de las finanzas personales se ha vuelto cada vez más importante para evaluar alternativas de ahorro y de crédito. No obstante, diferentes estudios han mostrado que los jóvenes no han recibido una buena educación en temas financier...
ver más
|
|
|
|
|
|
|
|
|
|
|
Edison Cornejo Saavedra,Nataly Guiñez Cabrera
Pág. 57 - 70
s-
|
|
|
|
|
|