64   Artículos

 
en línea
Onur Dogan, Ejder Ayçin, Zeki Atil Bulut     Pág. 1 - 19
In today?s business environment companies should need better understanding on customers? data. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities to customers, etc. became very i... ver más

 
en línea
Virgilijus Sakalauskas and Dalia Kriksciuniene    
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo... ver más
Revista: Algorithms    Formato: Electrónico

 
en línea
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Angel Rodríguez Pallas,Ana Montoya Reyes    
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59... ver más
Revista: Revista Interamericana de Ambiente y Turismo    Formato: Electrónico

 
en línea
Trishala Chauhan, Shilpa Sindhu and Rahul S. Mor    
The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their viability amid the rising competition. Online customer engagement takes place through branded c... ver más
Revista: Applied System Innovation    Formato: Electrónico

 
en línea
Lucia Laginová, Michal Hrivnák and Jana Jarábková    
Alternative food networks (AFNs) represent local food systems and short supply chain networks alternative to global food systems. These networks are often developed within rural?urban interfaces and take various forms, due to the high propensity towards ... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Naveed Ahmad, Aqeel Ahmad and Irfan Siddique    
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata     Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli... ver más
Revista: Management and Economics Journal (MEC-J)    Formato: Electrónico

 
en línea
Nikolaos-Alexandros Perifanis and Fotis Kitsios    
Edge?fog computing and IoT have the ability to revolutionize businesses across all sectors and functions, from customer engagement to manufacturing, which is what makes them so fascinating and emerging. On the basis of research methodology by Webster and... ver más
Revista: Information    Formato: Electrónico

 
en línea
Nicole Walzhofer, Marcus Riekeberg and Florian Follert    
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ... ver más
Revista: International Journal of Financial Studies    Formato: Electrónico

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