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Kyung-Tae Lee and Hiroyasu Furukawa
The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the per...
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Shahid Rasool,Asif Ayub Kiyani,Fadilah Binti Siali,Hiram Ting,Mahani Mohammad Abdu Shakur
Pág. 379 - 388
The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativ...
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Chengedzai Mafini, Manilall Dhurup
The determinants of how and why people shop has been a topical matter to many people for many years. This had a stimulus effect on the development and proliferation of a diversity of consumer typologies. The purpose of this study was to develop a typolog...
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