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Achini Adikari, Su Nguyen, Rashmika Nawaratne, Daswin De Silva and Damminda Alahakoon
The proliferation of online hotel review platforms has prompted decision-makers in the hospitality sector to acknowledge the significance of extracting valuable information from this vast source. While contemporary research has primarily focused on extra...
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Andreas Kanavos, Ioannis Karamitsos and Alaa Mohasseb
Social media platforms have revolutionized information exchange and socialization in today?s world. Twitter, as one of the prominent platforms, enables users to connect with others and express their opinions. This study focuses on analyzing user engageme...
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Fahim Sufi
Utilizing social media data is imperative in comprehending critical insights on the Russia?Ukraine cyber conflict due to their unparalleled capacity to provide real-time information dissemination, thereby enabling the timely tracking and analysis of cybe...
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Fahim Sufi
Since the onset of the COVID-19 crisis, scholarly investigations and policy formulation have harnessed the potent capabilities of artificial intelligence (AI)-driven social media analytics. Evidence-driven policymaking has been facilitated through the pr...
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Tianyi Xie, Yaorong Ge, Qian Xu and Shi Chen
Understanding different aspects of public concerns and sentiments during large health emergencies, such as the COVID-19 pandemic, is essential for public health agencies to develop effective communication strategies, deliver up-to-date and accurate healt...
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Marc Löchner and Dirk Burghardt
Social media data are widely used to gain insights about social incidents, whether on a local or global scale. Within the process of analyzing and evaluating the data, it is common practice to download and store it locally. Considerations about privacy p...
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Sandulika Abesinghe, Nayomi Kankanamge, Tan Yigitcanlar and Surabhi Pancholi
The image of a city represents the sum of beliefs, ideas, and impressions that people have of that city. Mostly, city images are assessed through direct or indirect interviews and cognitive mapping exercises. Such methods consume more time and effort and...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Loris Belcastro, Domenico Carbone, Cristian Cosentino, Fabrizio Marozzo and Paolo Trunfio
Since the advent of Bitcoin, the cryptocurrency landscape has seen the emergence of several virtual currencies that have quickly established their presence in the global market. The dynamics of this market, influenced by a multitude of factors that are d...
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Gianluca Barbera, Luiz Araujo and Silvia Fernandes
Social Media Analytics (SMA) is more and more relevant in today?s market dynamics. However, it is necessary to use it wisely, either in promoting any kind of product/brand, or interacting with customers. This requires its effective understanding and moni...
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