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Zi Jian Oh,Anak Agung Gde Satia Utama,Wen Huey Ong,Daisy Mui Hung Kee,Gandhar Mane,Varsha Ganatra,Jinzun Oh,Li Zhen Ong,Prabawathy A/P Arulanantha Munisvarar
Pág. 86 - 101
Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competito...
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Oh Zi Jian,A.A. Gde Satia Utama,Wan Nurin Afrina Binti Wan Musa,Wafiq Bin Hasly,Ramizah Fatimah Binti Al-Rifae,Nur Syawaltul Aisyah Binti Mohamad Hussa,Nofel Andriawan
Pág. 33 - 46
The purpose of this study is to examine the effective marketing strategies of McDonald?s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed t...
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