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David M. Iwaniec, Daniel L. Childers, Kurt VanLehn and Arnim Wiek
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Evan H. Offstein, J. Stephen Childers, Jr.
Pág. 35 - 54
Using approaches consistent with the qualitative research tradition, the authors attempt to understand the motivation behind small business adoption and exploitation of e-commerce. A theoretically grounded model of e-commerce deployment by small business...
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Amit Mishra
Pág. 2333 - 2342
For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detai...
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