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Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T...
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Jorge Serrano-Cobos,Ángeles Calduch-Losa
Pág. 1 - 23
La técnica de diseño de personas, proveniente del entorno del diseño centrado en el usuario, puede emplearse como herramienta en el diseño de mejoras para la difusión del patrimonio, divulgación, comunicación y marketing cultural de espacios de informaci...
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Ni Putu Pebri Prasanthi, Ni Wayan Novi Budiasni
Pág. 80 - 85
The purpose of this study was to determine the impact of the marketing mix, price and customer experience on customer satisfaction at the Banyuasri Singaraja Market. The examination procedure used in this research is validity and reliability test, classi...
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Garry Yuesa Rosyid
Pág. 25 - 31
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Ni Luh Yuni Nilam, Puspita Dewi, Gede Widyadnyana Pasek
Pág. 74 - 79
The purpose of this study was to determine the impact of event marketing, housing concepts and location on home purchase decisions at Bhumi Inti Propertindo Singaraja. The examination procedure used in this research is validity and reliability test, clas...
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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Heppy Agustiana Vidyastuti
Pág. e1646
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Fermico Karambut
Pág. 19 - 32
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Erna Handayani, Herni Justiana Astuti, Akhmad Darmawan, Bima Cinintya Pratama
Pág. 375 - 382
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Frank Lozada-Contreras
Pág. 57 - 70
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing. There is a debate in the literatur...
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