|
|
|
|
|
Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
ver más
|
|
|
|
|
|
|
|
|
|
|
Patrick Ladipo, Bolajoko Dixon-Ogbechi, Olushola Akeke, Ismail Arebi, Olukunle Babarinde
Pág. 59 - 70
The purpose of this study is to determine the effect of market segmentation on competitive advantage in the Nigerian telecommunications service sector in the Lagos state. Motivation: The Nigerian government's decision to liberalize the communication indu...
ver más
|
|
|
|
|
|
|
|
|
|
|
Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ali B Abduljabar Al mashahedi, Jing Zhang, Sinan Harjan
Pág. 235 - 245
|
|
|
|
|
|
|
|
|
|
|
Laith T. Khrais
The advent and incorporation of technology in businesses have reformed operations across industries. Notably, major technical shifts in e-commerce aim to influence customer behavior in favor of some products and brands. Artificial intelligence (AI) comes...
ver más
|
|
|
|
|
|
|
|
|
|
|
Muhammad Imran Hanif,Muhammad Ahsan,Muhammad Kashif Bhatti,Muhammad Sajjad Loghari
Pág. 138 - 147
The purpose of this paper is to measure the effect of E-CRM on Organizations Performance. The Information technology plays an important role in every organization. And customer satisfaction needs to also be measured as a mediator to judge the efficiency....
ver más
|
|
|
|
|
|
|
|
|
|
|
Mohannad A. M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 39 - 46
The main aim of this study is to investigate the impact of Customer Relationship Management on consumer buying behavior. The researcher used primary data through a close-ended structured survey were distributed at banks customers in Palestine, and the se...
ver más
|
|
|
|
|
|
|
|
|
|
|
Imam Fatoni, Nyoman Sockarini
Pág. 281 - 291
Customer satisfaction can be a determining factor in increasing customer purchases of a product and service. This study aims to determine the effect of variable customer relationship management, customer value, trust and customer satisfaction on customer...
ver más
|
|
|
|
|
|
|
|
|
|
|
Henrique Bessa de Laet,Jorge Alfredo Cerqueira Streit,Glaucemaria Silva,Leandro da Silva
Pág. 114 - 131
O presente artigo teve como objetivo analisar a percepção do cidadão usuário do ?Na Hora? de Ceilândia no Distrito Federal. Alguns quesitos obtiveram maior foco, entre eles: imagem, respeito, qualidade do serviço, feedback, canais de comunicação e indica...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ishani Weerasinghe,B.N.F. Warnakulasooriya
Pág. 44 - 51
With the introduction of digitalization, Virtual Customer Environments (VCEs) play a significant role in the business world and it has become a strategic indicator for the success of business. Consequently, business entities have established VCEs, which ...
ver más
|
|
|
|
|
|