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Predrag Jovanovic, Tamara Vlastelica, Slavica Cicvaric Kostic
Pág. 35 - 45
Companies use various appeals in their advertising practice to impact consumers? attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rat...
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Tamara Vlastelica Bakic, Slavica Cicvaric Kostic, Ema Ne?kovic
Pág. 47 - 56
As a crossfuncional process in the organization, effective management of corporate social responsibility requires a definition of strategies, programs and an action plan that structures this process from its initiation to the measurement of end effects. ...
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