|
|
|
|
|
Shin Won Kim, Kyunghun Lee, Joo Seong Sohn and Sung Woon Cha
This study focuses on improving multifunctional product development. Instead of face-to-face or other survey methods, we used text mining of online reviews to confirm which characteristics consumers prefer. The reference probability (importance), and the...
ver más
|
|
|
|
|