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Andrew Mwatetsera,Maxwell Sandada,Tinashe Chuchu,Eugine Tafadzwa Maziriri
Pág. 440 - 457
Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approac...
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Maxwell Sandada, David Pooe, Manilall Dhurup
Strategic planning is a business tool that small and medium businesses need in todays dynamic and highly competitive business environment. It has a potential to cushion these enterprises from such unpredictable harsh business conditions. The purpose of t...
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Richard Chinomona, Maxwell Sandada
In spite of the increasing research on consumer behaviour, there is a dearth of studies that have investigated the influence of mobile provider service quality in customer satisfaction regarding customer trust and loyalty in the African mobile communicat...
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