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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Konstantinos-Hercules Kokkinidis, Georgios Patronas, Sotirios K. Goudos, Theodoros Maikantis and Nikolaos Nikolaidis
The purpose of this study is to examine the impact of educational software characteristics on software performance through the mediating role of user acceptance. Our approach allows for a deeper understanding of the factors that contribute to the effecti...
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Maosen Xia, Pingan Xiang, Guo Mei and Zhizhen Liu
Adoption decision is an important topic in organic farming research. In order to understand farmers? decision-making, it is necessary to delve into the factors influencing their behavior. Some studies have used social psychology models to explore the ado...
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Katherine Abramski, Salvatore Citraro, Luigi Lombardi, Giulio Rossetti and Massimo Stella
Large Language Models (LLMs) are becoming increasingly integrated into our lives. Hence, it is important to understand the biases present in their outputs in order to avoid perpetuating harmful stereotypes, which originate in our own flawed ways of think...
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Jules Clément Mba, Kofi Agyarko Ababio and Samuel Kwaku Agyei
This paper investigates the robustness of the conventional mean-variance (MV) optimization model by making two adjustments within the MV formulation. First, the portfolio selection based on a behavioral decision-making theory that encapsulates the MV sta...
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Mohammad Amin Kuhail, Justin Thomas, Salwa Alramlawi, Syed Jawad Hussain Shah and Erik Thornquist
Chatbots with personality have been shown to affect engagement and user subjective satisfaction. Yet, the design of most chatbots focuses on functionality and accuracy rather than an interpersonal communication style. Existing studies on personality-imbu...
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Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
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Environmental issues are often discussed in purity-related terms. For instance, pollution, contamination, toxicity, and degradation are all concepts that can evoke notions of (im)purity in an environmental context. In this paper, we assess the efficacy o...
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Justas ?alkevicius, Audrone Mi?kinyte and Lukas Navickas
Public speaking anxiety is commonly treated using cognitive behavioral therapy. During the therapy session, the patient is either asked to vividly imagine and describe the feared stimulus or is confronted with it in the real world. Sometimes, however, it...
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