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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Klaus Solberg Söilen
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat...
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Jose M Jomon
In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their rep...
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Ömer YALÇINKAYA
Pág. 27 - 48
In this study, the effects of the level of statutory independence of the central bank on economic growth in the European Union (EU) member countries are examined econometrically in the context of new generation panel data analysis methodology for the per...
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