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Sanmugam Annamalah, Kalisri Logeswaran Aravindan, Murali Raman and Pradeep Paraman
The open innovation concept is a comparatively new model, and there is an absence of empirical evidence to support a conclusive determination of the factors that affect open innovation, especially in terms of behaviour and costs. Researchers have propose...
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Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed, Arunnan Balasubramaniam, Baharudin Kadir, Murali Raman and Wong Chee Hoo
The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative busines...
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