REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 art�culos asociados

Volumen 45 N�mero 1 Parte 0 A�o 2008

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice	Solicitud
Berger, J.; Fitzsimons, G.
P�g. 1 - 14

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation	Solicitud
de Jong, M.G.; Steenkamp, J.-B.E.M.; Fox, J.-P.; Baumgartner, H.
P�g. 104 - 115

Assessing Three Sources of Misresponse to Reversed Likert Items	Solicitud
Swain, S.D.; Weathers, D.; Niedrich, R.W.
P�g. 116 - 131

The Financial Value Impact of Perceptual Brand Attributes	Solicitud
Mizik, N.; Jacobson, R.
P�g. 15 - 32

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment	Solicitud
Swaminathan, V.; Murshed, F.; Hulland, J.
P�g. 33 - 47

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth	Solicitud
Villanueva, J.; Yoo, S.; Hanssens, D.M.
P�g. 48 - 59

Customer Channel Migration	Solicitud
Ansari, A.; Mela, C.F.; Neslin, S.A.
P�g. 60 - 76

Recommendation Systems with Purchase Data	Solicitud
Bodapati, A.V.
P�g. 77 - 93

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units	Solicitud
Inman, J.J.; Park, J.; Sinha, A.
P�g. 94 - 103