REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

16 art�culos asociados

Volumen 43 N�mero 2 Parte 0 A�o 2006

A New Reviewing System for Journal of Marketing Research	Solicitud
Russell S. Winer

Do Slotting Allowances Enhance Efficiency or Hinder Competition?	Solicitud
K. Sudhir and Vithala R. Rao

Price Matching by Vertically Differentiated Retailers: Theory and Evidence	Solicitud
Sridhar Moorthy and Xubing Zhang

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data	Solicitud
Florian Zettelmeyer, Fiona Scott Morton, and Jorge Silva-Risso

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis	Solicitud
Peter J. Danaher, Guy W. Mullarkey, and Skander Essegaier

Customer Acquisition Promotions and Customer Asset Value	Solicitud
Michael Lewis

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models	Solicitud
Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte H. Mason Anja Lambrecht and Bernd Skiera

Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases	Solicitud
Anja Lambrecht and Bernd Skiera

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats	Solicitud
Amitav Chakravarti and Jinhong Xie

A Feature-Based Approach to Assessing Advertisement Similarity	Solicitud
David A. Schweidel, Eric T. Bradlow, and Patti Williams

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge	Solicitud
Eric M. Eisenstein and J. Wesley Hutchinson

Licensing Effect in Consumer Choice	Solicitud
Uzma Khan and Ravi Dhar

Monetary Incentives and Moods	Solicitud
Margaret G. Meloy, J. Edward Russo, and Elizabeth Gelfand Miller

Bagging and Boosting Classification Trees to Predict Churn	Solicitud
Aur�lie Lemmens and Christophe Croux

An Empirical Investigation of Signaling in the Motion Picture Industry	Solicitud
Suman Basuroy, Kalpesh Kaushik Desai, and Debabrata Talukdar

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry	Solicitud
Glenn B. Voss, Mitzi Montoya-Weiss, and Zannie Giraud Voss