REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 art�culos asociados

Volumen 37 N�mero 2 Parte 0 A�o 2000

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market	Solicitud
Heilman, Carrie M; Bowman, Douglas; Wright, Gordon P
P�g. 139 - 155

Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability	Solicitud
Golder, Peter N
P�g. 156 - 172

Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model	Solicitud
Shachar, Ron; Enterson, John W
P�g. 173 - 186

Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions	Solicitud
Park, C Whan; Jun, Sting Youl; Macinnis, Deborah J
P�g. 187 - 202

Consumer Response to Negative Publicity: The Moderating Role of Commitment	Solicitud
Burnkrant, Roldni Ahlinvalia Robert E; Unnava, H Rao
P�g. 203 - 214

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations	Solicitud
Dawar, Niraj; Pinutia, Madan M
P�g. 215 - 226

Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment	Solicitud
Jap, Sandy D; Ganesan, Shankar
P�g. 227 - 245

RESEARCH NOTES AND COMMUNICATIONS - An Investigation of Reference Price Segments	Solicitud
Mazuindar, Tridib; papatta, Pitrushottain
P�g. 246 - 258

RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice	Solicitud
Bradlow, Eric T; Rao, Vithala R
P�g. 259 - 268

RESEARCH NOTES AND COMMUNICATIONS - Impact of a Late Entrant on the Diffusion of a New Product/Service	Solicitud
Bass, Trichly V Krishnan Frank M; Kumar, V
P�g. 269 - 278

NEW BOOKS IN REVIEW	Solicitud

P�g. 279 - 279