REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

12 art�culos asociados

Volumen 38 N�mero 1 Parte 0 A�o 2001

From the Editor	Solicitud
Kamakura, Wagner A
P�g. 1 - 2

RESEARCH NOTES AND COMMUNICATIONS - Misleading Heuristics and Moderated Multiple Regression Models	Solicitud
Irwin, Julie R; McClelland, Gary H
P�g. 100 - 109

RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions	Solicitud
Putsis Jr, William P; Bayus, Barry L
P�g. 110 - 118

RESEARCH NOTES AND COMMUNICATIONS - Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises	Solicitud
Ellis, Paul; Pecotich, Anthony
P�g. 119 - 130

RESEARCH NOTES AND COMMUNICATIONS - Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics	Solicitud
Mittal, Vikas; Kamakura, Wagner A
P�g. 131 - 131

Entrenched Knowledge Structures and Consumer Response to New Products	Solicitud
Moreau, C Page; Lehmann, Donald R; Markman, Arthur B
P�g. 14 - 29

Truth or Consequences: An Analysis of Vaporware and New Product Announcements	Solicitud
Bayus, Barry L; Jain, Sanjay; Rao, Ambar G
P�g. 3 - 13

Transaction Decoupling: How Price Bundling Affects the Decision to Consume	Solicitud
Soman, Dilip; Gourville, John T
P�g. 30 - 44

Examining the Impact of Destructive Acts in Marketing Channel Relationships	Solicitud
Hibbard, Jonathan D; Kumar, Nirmalya; Stern, Louis W
P�g. 45 - 61

Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth	Solicitud
Prabhu, Jaideep; Stewart, David W
P�g. 62 - 72

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products	Solicitud
Sethi, Rajesh; Smith, Daniel C; Park, C Whan
P�g. 73 - 85

"Pie Sharing" in Complex Collaboration Contexts	Solicitud
Jap, Sandy D
P�g. 86 - 99