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Chandy, Rajesh K; Tellis, Gerard J; MacInnis, Deborah J; Thaivanich, Pattana
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Pág. 399 - 414
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Dillon, William R; Madden, Thomas J; Kirmani, Amna; Mukherjee, Soumen
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Pág. 415 - 429
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Sándor, Zsolt; wedel, Michel
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Pág. 430 - 444
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Erdem, Tillin; Mayhew, Glenn; Sun, Baohong
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Pág. 445 - 457
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Ahluwalia, Rohini; Unnava, H Rao; Burnkrant, Robert E
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Pág. 458 - 470
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Martin, Ingrid M; Stewart, David W
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Pág. 471 - 484
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Aaker, David A; Jacobson, Robert
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Pág. 485 - 493
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Bottomley, Paul A; Holden, Stephen J S
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Pág. 494 - 500
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Danaher, Peter J; Hardie, Bruce G S; Putsis Jr, William P
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Pág. 501 - 514
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