REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

7 art�culos asociados

Volumen 66 N�mero 2 Parte 0 A�o 2002

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales	Solicitud
Goldenberg, J. Libai, B. Muller, E.
P�g. 1 - 16

The Market Valuation of Internet Channel Additions	Solicitud
Geyskens, I. Gielens, K. Dekimpe, M. G.
P�g. 102 - 119

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions	Solicitud
Baker, J. Parasuraman, A. Grewal, D. Voss, G. B.
P�g. 120 - 141

Passing the Torch: Intergenerational Influences as a Source of Brand Equity	Solicitud
Moore, E. S. Wilkie, W. L. Lutz, R. J.
P�g. 17 - 37

A Configurational Perspective on Key Account Management	Solicitud
Homburg, C. Workman, J. P. Jensen, O.
P�g. 38 - 60

Role Stress and Effectiveness in Horizontal Alliances	Solicitud
Nygaard, A. Dahlstrom, R.
P�g. 61 - 82

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm	Solicitud
Bendapudi, N. Leone, R. P.
P�g. 83 - 101