REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 art�culos asociados

Volumen 48 N�mero 6 Parte 0 A�o 2011

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application	Solicitud
Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik, and Esther Thorson

The Fewer the Better: Number of Goals and Savings Behavior	Solicitud
Dilip Soman and Min Zhao

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level	Solicitud
G�lden �lk�men and Amar Cheema

The Psychology of Decisions to Abandon Waits for Service	Solicitud
Narayan Janakiraman, Robert J. Meyer, and Stephen J. Hoch

Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry	Solicitud
Anirban Mukherjee and Vrinda Kadiyali

Focus! Creative Success Is Enjoyed Through Restricted Choice	Solicitud
Anne-Laure Sellier and Darren W. Dahl

Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning	Solicitud
Theodore J. Noseworthy and Remi Trudel

From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications	Solicitud
David Dubois, Derek D. Rucker, and Zakary L. Tormala

Embodied Myopia	Solicitud
Bram Van den Bergh, Julien Schmitt, and Luk Warlop

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit	Solicitud
Szu-chi Huang and Ying Zhang

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets	Solicitud
Ashish Agarwal, Kartik Hosanagar, and Michael D. Smith