REVISTA

MIT SLOAN MANAGEMENT REVIEW

ISSN: 1532-9194 Frecuencia: 4 Formato: Impresa

Tablas de contenido

7 art�culos asociados

Volumen 52 N�mero 4 Parte 0 A�o 2011

Innovating in Uncertain Markets: 10 Lessons for Green Technologies	Solicitud
George S. Day and Paul J.H. Schoemaker

Is Your Company Choosing the Best Innovation Ideas?	Solicitud
Markus Reitzig

How to Innovate When Platforms Won�t Stop Moving	Solicitud
Michael A. Cusumano, interviewed by Michael S. Hopkins

What Really Happened to Toyota?	Solicitud
Robert E. Cole

How Gap Inc. Engaged With its Stakeholders	Solicitud
N. Craig Smith, Sean Ansett and Lior Erez

Why CRM Fails � and How to Fix It	Solicitud
Stan Maklan, Simon Knox and Joe Peppard

First Look: The Second Annual New Intelligent Enterprise Survey	Solicitud
Nina Kruschwitz and Rebecca Shockley