REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 art�culos asociados

Volumen 74 N�mero 4 Parte 0 A�o 2010

Survival in Markets with Network Effects: Product compatibility and Order-of-Entry Effects.	Solicitud
Qi Wang, Yubo Chen, Jinhong Xie
P�g. 1 - 14

To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.	Solicitud
Peter T.L. Popkowski Leszczyc, Gerald H�ubl
P�g. 110 - 124

Singaling Status with Luxury Goods: The Role of Brand Prominence.	Solicitud
Young Jee Han, Joseph C. Nunes, Xabier Dr�ze
P�g. 15 - 30

Consumer Response to Drug Risk Information: The Role of Positive Affect.	Solicitud
Anthony D. Cox, Dena Cox, Susan Powell Mantel
P�g. 31 - 44

Governance Mechanisms in Business-to-Business Electronic Markets.	Solicitud
Rajdeep Grewal, Anindita Chakravarty, Amit Saini
P�g. 45 - 62

The Service Models of Frontline Employees.	Solicitud
Rita Di Mascio
P�g. 63 - 80

Energizing the Reseller's Sales force: The Power of Brand Identification.	Solicitud
Douglas E. Hughes, Michael Ahearne
P�g. 81 - 96

The Sound of Brands.	Solicitud
Jennifer J. Argo, Monica Popa, Malcolm C. Smith
P�g. 97 - 109