REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 art�culos asociados

Volumen 46 N�mero 4 Parte 0 A�o 2009

Do Switching Costs Make Markets Less Competitive?	Solicitud
Jean-Pierre Dub�, G�nter J. Hitsch and Peter E. Rossi
P�g. 435

Market Structure and Competition in the Retail Discount Industry	Solicitud
Ting Zhu, Vishal Singh and Mark D. Manuszak
P�g. 453

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When	Solicitud
Ramkumar Janakiraman, Catarina Sismeiro and Shantanu Dutta
P�g. 467

The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing	Solicitud
Lichung Jen, Chien-Heng Chou and Greg M. Allenby
P�g. 482

�Speed of Replacement�: Modeling Brand Loyalty Using Last-Move Data	Solicitud
Hai Che and P.B. (Seethu) Seetharaman
P�g. 494

Predicting New Customers' Risk Type in the Credit Card Market	Solicitud
Yi Zhao, Ying Zhao and Inseong Song
P�g. 506

Category-Based Screening in Choice of Complementary Products	Solicitud
Anocha Aribarg and Natasha Zhang Foutz
P�g. 518

Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data	Solicitud
Sungho Park and Sachin Gupta
P�g. 531

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences	Solicitud
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc and James R. Bettman
P�g. 543

Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations	Solicitud
Joydeep Srivastava and Dipankar Chakravarti
P�g. 557