REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

13 art�culos asociados

Volumen 44 N�mero 4 Parte 0 A�o 2007

A Model of Consumer Learning for Service Quality and Usage	Solicitud
Raghuram Iyengar, Asim Ansari, and Sunil Gupta

Brand-Level Effects of Stockkeeping Unit Reductions	Solicitud
Jie Zhang and Aradhna Krishna

Optimal Marketing Strategies for a Customer Data Intermediary	Solicitud
Joseph Pancras and K. Sudhir

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection	Solicitud
Rajkumar Venkatesan, V. Kumar, and Timothy Bohling

A Discrete�Continuous Model for Multicategory Purchase Behavior of Households	Solicitud
Inseong Song and Pradeep K. Chintagunta

Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice	Solicitud
Yuxin Chen and Sha Yang

An Econometric Model of Location and Pricing in the Gasoline Market	Solicitud
Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman

Measuring Consumer and Competitive Impact with Elasticity Decompositions	Solicitud
Thomas J. Steenburgh

Shopper Response to Bundle Promotions for Packaged Goods	Solicitud
Bram Foubert and Els Gijsbrechts

Brand Synergy Effects in Multiple Brand Extensions	Solicitud
Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr.

The Impact of Regulatory Focus on Adolescents� Response to Antismoking Advertising Campaigns	Solicitud
Guangzhi Zhao and Cornelia Pechmann

Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge	Solicitud
Amna Kirmani and Rui (Juliet) Zhu

Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences	Solicitud
Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan