REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 art�culos asociados

Volumen 69 N�mero 2 Parte 0 A�o 2005

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research	Solicitud
Chandon, Pierre, Morwitz, Vicki G, Reinartz, Werner J
P�g. 1 - 14

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories	Solicitud
Tsiros, Michael, Heilman, Carrie M
P�g. 114 - 129

Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent	Solicitud
Netemeyer, Richard G, Maxham III, James G, Pullig, Chris
P�g. 130 -

Product Development Resources and the Scope of the Firm	Solicitud
Wernerfelt, Birger
P�g. 15 - 23

Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance	Solicitud
Kirca, Ahmet H, Jayachandran, Satish, Bearden, William O
P�g. 24 - 41

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations	Solicitud
Zhou, Kevin Zheng, Yim, Chi Kin, Tse, David K
P�g. 42 - 60

Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies	Solicitud
Meuter, Matthew L, Bitner, Mary Jo, Ostrom, Amy L, Brown, Stephen W
P�g. 61 - 83

Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay	Solicitud
Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D
P�g. 84 - 96

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations	Solicitud
Lambert-Pandraud, Rapha?lle, Laurent, Gilles, Lapersonne, Eric
P�g. 97 - 113