REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 art�culos asociados

Volumen 42 N�mero 3 Parte 0 A�o 2005

A Hybrid Choice Model that Uses Actual and Ordered Attribute Value Information	Solicitud
Anand V. Bodapati and Aimee Drolet
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Willful Ignorance in the Request of Product Attribute Information	Solicitud
Kristine R. Ehrich and Julie R. Irwin
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Temporal Differences in the Role of Marketing Communication in New Product Categories	Solicitud
Sridhar Narayanan, Puneet Manchanda, and Pradeep K. Chintagunta
P�g. -

Cultural Differences in Consumer Impatience	Solicitud
Haipeng (Allan) Chen, Sharon Ng, and Akshay R. Rao
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The Role of Selling Costs in Signaling Price Image	Solicitud
Jiwoong Shin
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When Two Rights Make a Wrong: Searching Too Much in Ordered Environments	Solicitud
Kristin Diehl
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Direct-to-Consumer Advertising and Drug Therapy Compliance	Solicitud
Marta Wosinska
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Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions	Solicitud
Rui (Juliet) Zhu and Joan Meyers-Levy
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Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis	Solicitud
Mrinal Ghosh and George John
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The Impact of the Prechoice Process on Product Returns	Solicitud
Nada Nasr Bechwati and Wendy Schneier Siegal
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Estimating a Stockkeeping-Unit-Level Brand Choice Model Combining Household Panel Data and Store Data	Solicitud
Pradeep K. Chintagunta and Jean-Pierre Dub�
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