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Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, and Inge Geyskens
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Pág. 1011 - 1024
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Hans Haans and Els Gijsbrechts
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Pág. 1025 - 1040
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Xueming Luo, Christian Homburg, and Jan Wieseke
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Pág. 1041 - 1058
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Anastasiya Pocheptsova, Aparna A. Labroo, and Ravi Dhar
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Pág. 1059 - 1069
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Kelly Goldsmith and On Amir
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Pág. 1070 - 1077
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Ceren Kolsarici and Demetrios Vakratsas
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Pág. 1078 - 1089
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Uzma Khan and Ravi Dhar
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Pág. 1090 - 1099
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Zheyin (Jane) Gu and Sha Yang
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Pág. 1100 - 1113
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Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. Whan Park
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Pág. 1114 - 1128
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Arul Mishra and Himanshu Mishra
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Pág. 1129 - 1137
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Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
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Pág. 1138 - 1150
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Yih Hwai Lee and Elison Ai Ching Lim
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Pág. 1151 - 1161
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D. Eric Boyd, Rajesh K. Chandy, and Marcus Cunha Jr.
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Pág. 1162 - 1176
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Kunter Gunasti and William T. Ross Jr.
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Pág. 1177 - 1192
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Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
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Pág. 998 - 1010
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