REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 art�culos asociados

Volumen 74 N�mero 6 Parte 0 A�o 2010

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.	Solicitud
C.Whan Park, Deborah J. Maclnnis, Joseph Priester, Andreas B. Eisingerich, Dawn Iacobucci
P�g. 1 - 17

How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.	Solicitud
Glenn B. Voss, Andrea Godfrey, Kathleen Seiders
P�g. 111 - 127

Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective.	Solicitud
Son K Lam, Michael Ahearne, Ye Hu, Niels Schillewaert
P�g. 128 - 146

A Global Investigation into the Constellation of Consumer Attituders Toward Global and Local Products.	Solicitud
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong
P�g. 18 - 40

Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs.	Solicitud
Ty Henderson, Neeraj Arora
P�g. 41 - 60

Motivation Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.	Solicitud
Frank Q. Fu, Keith A. Richards, Douglas E. Hughes, Eli Jones
P�g. 61 - 76

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?	Solicitud
Daniel C. Bello, Constantine S. Katsikeas, Matthew J. Robson
P�g. 77 - 93

Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.	Solicitud
Ana Marija Ozimec, Martin Natter, Thomas Reutterer
P�g. 94 - 110