REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

16 art�culos asociados

Volumen 47 N�mero 1 Parte 0 A�o 2010

Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?	Solicitud
Marc Fischer and S�nke Albers
P�g. 103 - 121

Insincere Flattery Actually Works: A Dual Attitudes Perspective	Solicitud
Elaine Chan and Jaideep Sengupta
P�g. 122 - 133

Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements	Solicitud
Cornelia Pechmann and Liangyan Wang
P�g. 134 - 145

Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires	Solicitud
Martijn G. de Jong, Rik Pieters, and Jean-Paul Fox
P�g. 14 - 27

Product Variety, Informative Advertising, and Price Competition	Solicitud
Wilfred Amaldoss and Chuan He
P�g. 146 - 156

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model	Solicitud
Joost van Rosmalen, Hester van Herk, and Patrick J.F. Groenen
P�g. 157 - 172

Spanning the Boundaries	Solicitud
T�lin Erdem
P�g. 157 - 172

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling	Solicitud
Ernst C. Osinga, Peter S.H. Leeflang, and Jaap E. Wieringa
P�g. 173 - 185

Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality	Solicitud
Sharon Ng
P�g. 186 - 198

The Effect of Customer Satisfaction on Consumer Spending Growth	Solicitud
Claes Fornell, Roland T. Rust, and Marnik G. Dekimpe
P�g. 28 - 35

A Control Function Approach to Endogeneity in Consumer Choice Models	Solicitud
Amil Petrin and Kenneth Train
P�g. 3 - 13

Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility	Solicitud
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli
P�g. 36 - 50

The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image	Solicitud
Ryan Hamilton and Alexander Chernev
P�g. 51 - 62

Retrieving Unobserved Consideration Sets from Household Panel Data	Solicitud
Erjen van Nierop, Bart Bronnenberg, Richard Paap, Michel Wedel, and Philip Hans Franses
P�g. 63 - 74

Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer	Solicitud
Jeonghye Choi, Sam K. Hui, and David R. Bell
P�g. 75 - 89

Forward Buying by Retailers	Solicitud
Preyas S. Desai, Oded Koenigsberg, and Devavrat Purohit
P�g. 90 - 102