REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 art�culos asociados

Volumen 46 N�mero 6 Parte 0 A�o 2009

On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction	Solicitud
Leif D. Nelson and Joseph P. Simmons

Is Your Product on the Right Side? The �Location Effect� on Perceived Product Heaviness and Package Evaluation	Solicitud
Xiaoyan Deng and Barbara E. Kahn

Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences	Solicitud
Pierre Chandon and Nailya Ordabayeva

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice	Solicitud
Ana Valenzuela, Ravi Dhar, and Florian Zettelmeyer

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases	Solicitud
Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin

The Face of Need: Facial Emotion Expression on Charity Advertisements	Solicitud
Deborah A. Small and Nicole M. Verrochi

Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing	Solicitud
Kurt A. Carlson, Margaret G. Meloy, and Daniel Lieb

The Political Participation Puzzle and Marketing	Solicitud
Ron Shachar

Statistical Benefits of Choices from Subsets	Solicitud
Robert Zeithammer and Peter Lenk

The Value of Informative Priors in Bayesian Inference with Sparse Data	Solicitud
Peter Lenk and Bryan Orme

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation	Solicitud
Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal